Seriously Spoiled, a salon and spa that targets tweens, had a soft opening on Feb. 15 of its new location on Metropolitan Avenue near 75th Street, which is also its first store in New York City.
“Middle Village is a good core neighborhood. There is a lot of foot traffic. The Metropolitian Avenue is really busy,” Seriously Spoiled owner Lisa Falco said. Falco, a former sales director for cosmetics company Mary Kay, and her sister started the business six years ago after Falco’s daughter wanted to go to a spa for her birthday with friends.
The pair made a makeshift spa in Falco’s basement and realized the demand for a tween salon. Just half a dozen years later the Falcos now have three locations, with two others in Suffolk County.